Towels are a must-have item for anyone who lives near a sandy coast, regularly going to the beach. Based on recent survey findings, 93% of people do not enjoy when sand sticks to their towels at the beach. Affinity Industries have found a solution to this problem, with a new towel that holds the ability to repel sand. This new towel design will be made from turkish cotton, as this material is very comfortable and holds the ability to repel sand. This towel will come in many different sizes, depending on what the customer wants. Different designs will also be available, as there is a wide variety of preferred patterns found in our survey results. Research and survey findings show that a sand-resistant towel is a very wanted item throughout RVCA’s target market, and will be a very profitable item for your company.